Given a matrix $A$, the goal of the entrywise low-rank approximation problem is to find $\operatorname{argmin} \|A-B\|_p$ over all rank-$k$ matrices $B$, where $\| \cdot \|_p$ is the entrywise $\ell_p$ norm. When $p = 2$ this well-studied problem is solved by the singular value decomposition, but for $p \neq 2$ the problem becomes computationally challenging. For every even $p > 2$ and every fixed $k$, we give the first polynomial-time approximation scheme for this problem, improving on the $(3 + \varepsilon)$ approximation of Ban, Bhattiprolu, Bringmann, Kolev, Lee, and Woodruff, the bi-criteria approximation of Woodruff and Yasuda, and the additive approximation scheme of Anderson, Bakshi, and Hopkins. Prior algorithmic approaches based on sketching and column selection, which yielded a polynomial-time approximation scheme in the $p < 2$ setting, face concrete barriers when $p > 2$. Instead, we use the Sherali-Adams hierarchy of convex programs, and in so doing establish a blueprint for how to use convex hierarchies to design polynomial-time approximation schemes for continuous optimization problems. We use the same algorithmic strategy to give a new family of additive approximation algorithms for matrix $p \rightarrow q$ norms, which are intimately related to small-set expansion and quantum information. In particular, we give the first nontrivial additive approximation algorithms in the regime $p < 2 < q$.
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