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Platform Sorting Drives Ideological Fragmentation in the Social Media Ecosystem

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Ideological asymmetries in online political communication are often studied as localized phenomena emerging within communities. Here, we show that fragmentation instead operates at the level of entire platforms, consistent with a process of platform sorting in which users increasingly align with ideologically congruent environments. We analyze political information dynamics across Bluesky, Facebook, Reddit, Truth Social, Twitter/X, and YouTube during the 2020 and 2024 US presidential elections, combining measures of content sharing, engagement allocation, and user-level ideological orientation. Across platforms, ideological fragmentation emerges consistently and persists over time. Platforms exhibit distinct ideological profiles that persist across the two election cycles, ranging from strongly left-leaning to strongly right-leaning environments. Longitudinal analyses further reveal limited ideological variability among persistent user cohorts, indicating that apparent changes within single platforms reflect ecosystem-level sorting rather than convergence toward neutrality. Taken together, our results show that the dynamics of platform sorting is not a transient reaction to political events or moderation interventions, but a persistent structural feature of the social media ecosystem.

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