Reward design remains a central bottleneck for autonomous robot policy improvement, especially in long-horizon manipulation tasks where sparse success labels provide too little signal and binary preferences collapse many competing notions of quality into one ambiguous signal. We introduce Freeform Preference Learning (FPL), a method for learning robot policies from freeform human preferences. Rather than asking annotators which of two trajectories is better overall, FPL lets them define natural-language preference axes, such as speed, safety, quality of placement, or carefulness, and provide pairwise preferences along each axis. These annotations are used to learn a language-conditioned reward model that maps a trajectory and preference label to an axis-specific reward. We use this model to train a reward-conditioned policy that optimizes across the multiple human-specified dimensions. Across four real-world and two simulated long-horizon manipulation tasks, FPL improves over sparse-reward and binary-preference methods by 38 percentage points. Beyond improved performance, FPL learns dense progress signals without explicit subtask segmentation, shows compositionality of behavior not present in the data, and allows users to steer the policy towards different behaviors at test time without retraining. Blog post with videos available at https://freeform-pl.github.io/fpl.website/
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